FreightTech Startup
The World's Only Container Lines Aggregator
In early 2017, I launched AllContainerLines.com – the world’s first online aggregator of ocean freight rates directly from container lines. It worked like Skyscanner for ocean freight: users entered POL and POD, saw instant rates for 20’DC / 40’DC / 40’HC, and could book with one click. Unlike traditional freight forwarders, we offered no extra services – just raw port-to-port pricing, like the ocean carriers themselves.
Year :
2016 - 2018
Niche :
Freight Forwarding
Company :
AllContainerLines.com
Duration :
2 years
Problem :
Booking container freight was opaque, time-consuming, and relationship-based. Shippers had no easy way to compare rates across multiple carriers, and sales reps guarded pricing like a secret. This made procurement slow, inefficient, and resistant to automation.
Solution :
AllContainerLines.com gave instant price transparency – showing real-time ocean freight rates across multiple carriers in a single click. Within 2 months, the platform became the go-to rate-checker across Eastern Europe. We attracted 3,000 users and converted 30 into paying customers – a faster ramp than my prior freight business took in years.
We also raised $200K seed round at $2M valuation.
Challenge :
The product worked – but the industry pushed back:
– When our rates were higher, users simply left.
– When our rates were lower, users didn’t book – they complained to carriers, sparking backlash.
– Forwarders felt threatened and retaliated with disinformation campaigns.
Worse, customers demanded traditional freight services, turning a scalable SaaS-like model into an operationally heavy forwarding business. With no automation leverage, we built a costly “pyramid” team structure just to manage containers.
Ultimately, we weren’t selling software – we were selling freight, and the unit economics didn’t scale.
Summary :
– Built and launched the first-ever container line aggregator
– Reached 3,000 users in 2 months and validated strong demand
– Faced deep resistance from incumbents and high delivery costs
– Merged all customers into TELEPORT Logistics by early 2018
This project was a turning point. It proved that digital freight platforms could attract shippers at scale – but also taught me that without a tech-first backend, there’s no real efficiency gain. That lesson fueled my deeper commitment to building FreightTech from the inside out.
More Projects
FreightTech Startup
The World's Only Container Lines Aggregator
In early 2017, I launched AllContainerLines.com – the world’s first online aggregator of ocean freight rates directly from container lines. It worked like Skyscanner for ocean freight: users entered POL and POD, saw instant rates for 20’DC / 40’DC / 40’HC, and could book with one click. Unlike traditional freight forwarders, we offered no extra services – just raw port-to-port pricing, like the ocean carriers themselves.
Year :
2016 - 2018
Niche :
Freight Forwarding
Company :
AllContainerLines.com
Duration :
2 years
Problem :
Booking container freight was opaque, time-consuming, and relationship-based. Shippers had no easy way to compare rates across multiple carriers, and sales reps guarded pricing like a secret. This made procurement slow, inefficient, and resistant to automation.
Solution :
AllContainerLines.com gave instant price transparency – showing real-time ocean freight rates across multiple carriers in a single click. Within 2 months, the platform became the go-to rate-checker across Eastern Europe. We attracted 3,000 users and converted 30 into paying customers – a faster ramp than my prior freight business took in years.
We also raised $200K seed round at $2M valuation.
Challenge :
The product worked – but the industry pushed back:
– When our rates were higher, users simply left.
– When our rates were lower, users didn’t book – they complained to carriers, sparking backlash.
– Forwarders felt threatened and retaliated with disinformation campaigns.
Worse, customers demanded traditional freight services, turning a scalable SaaS-like model into an operationally heavy forwarding business. With no automation leverage, we built a costly “pyramid” team structure just to manage containers.
Ultimately, we weren’t selling software – we were selling freight, and the unit economics didn’t scale.
Summary :
– Built and launched the first-ever container line aggregator
– Reached 3,000 users in 2 months and validated strong demand
– Faced deep resistance from incumbents and high delivery costs
– Merged all customers into TELEPORT Logistics by early 2018
This project was a turning point. It proved that digital freight platforms could attract shippers at scale – but also taught me that without a tech-first backend, there’s no real efficiency gain. That lesson fueled my deeper commitment to building FreightTech from the inside out.
More Projects
FreightTech Startup
The World's Only Container Lines Aggregator
In early 2017, I launched AllContainerLines.com – the world’s first online aggregator of ocean freight rates directly from container lines. It worked like Skyscanner for ocean freight: users entered POL and POD, saw instant rates for 20’DC / 40’DC / 40’HC, and could book with one click. Unlike traditional freight forwarders, we offered no extra services – just raw port-to-port pricing, like the ocean carriers themselves.
Year :
2016 - 2018
Niche :
Freight Forwarding
Company :
AllContainerLines.com
Duration :
2 years
Problem :
Booking container freight was opaque, time-consuming, and relationship-based. Shippers had no easy way to compare rates across multiple carriers, and sales reps guarded pricing like a secret. This made procurement slow, inefficient, and resistant to automation.
Solution :
AllContainerLines.com gave instant price transparency – showing real-time ocean freight rates across multiple carriers in a single click. Within 2 months, the platform became the go-to rate-checker across Eastern Europe. We attracted 3,000 users and converted 30 into paying customers – a faster ramp than my prior freight business took in years.
We also raised $200K seed round at $2M valuation.
Challenge :
The product worked – but the industry pushed back:
– When our rates were higher, users simply left.
– When our rates were lower, users didn’t book – they complained to carriers, sparking backlash.
– Forwarders felt threatened and retaliated with disinformation campaigns.
Worse, customers demanded traditional freight services, turning a scalable SaaS-like model into an operationally heavy forwarding business. With no automation leverage, we built a costly “pyramid” team structure just to manage containers.
Ultimately, we weren’t selling software – we were selling freight, and the unit economics didn’t scale.
Summary :
– Built and launched the first-ever container line aggregator
– Reached 3,000 users in 2 months and validated strong demand
– Faced deep resistance from incumbents and high delivery costs
– Merged all customers into TELEPORT Logistics by early 2018
This project was a turning point. It proved that digital freight platforms could attract shippers at scale – but also taught me that without a tech-first backend, there’s no real efficiency gain. That lesson fueled my deeper commitment to building FreightTech from the inside out.